Shan Babar
Shan Babar // WordPress SEO Specialist
Google Certified · 3+ Years Experience

Shan
Babar.

Your WordPress site is losing rankings and you don't know why. That's what I fix. I handle technical audits, on-page optimization, Core Web Vitals, and structured data — so your site ranks, loads fast, and converts.

View Case Studies Free Site Audit
SEO
3+
Years in digital marketing
40%
Avg crawl coverage gain
2x
Typical traffic improvement
90+
PageSpeed scores delivered
✓ Google Ads Search Certified ✓ Google Ads Display Certified ✓ ID Verified · Upwork
01

What I deliver

🔍
Technical SEO Audit

Full crawl analysis covering indexability, Core Web Vitals, site architecture, canonical tags, schema markup, and redirect chains. You get a prioritized action list, not a 50-page report you'll never read.

Screaming Frog GSC Ahrefs PageSpeed
📄
On-Page Optimization

Title tags, meta descriptions, heading structure, internal linking, image alt text, and keyword placement — all optimized for both search engines and real readers. Elementor and Gutenberg friendly.

Yoast SEO RankMath Elementor SurferSEO
📊
Analytics & Reporting

GA4 and Google Search Console setup, goal tracking, monthly ranking reports, and keyword opportunity analysis. You'll always know exactly where your traffic comes from and what's working.

GA4 GSC Looker Studio SEMrush
02

Case studies

Technical SEO

Travel Agency — Full SEO Overhaul

Travel / Hospitality · WordPress

A travel company's WordPress site had 312 crawl errors, duplicate meta tags across 80+ pages, and zero schema markup. Google was indexing 40% of the pages with the most revenue potential ignored entirely.

Crawl audit Redirect mapping Schema markup GSC setup Sitemap rebuild
+40%
Crawl coverage
312→0
Crawl errors fixed
+28%
Organic impressions
Core Web Vitals

WooCommerce Store — Speed Optimization

E-commerce · WooCommerce

An online store was scoring 34 on PageSpeed mobile. Customers were bouncing before the page loaded. Root causes were unoptimized images, render-blocking scripts, and an overloaded Elementor setup with 18 active plugins.

Image compression Plugin audit Lazy loading Cache config LCP fix
34→91
PageSpeed score
−62%
Page load time
−18%
Bounce rate
On-Page + Content SEO

Local Service Business — Keyword Recovery

Local Services · WordPress

A local service company had lost 60% of organic traffic after a CMS migration. Pages were missing meta data, internal links were broken, and the site had no structured data. Targeted recovery focused on the 15 highest-value service pages first.

Migration audit Title/meta rewrite Internal linking Local schema GMB alignment
+110%
Organic traffic (90d)
Top 5
Primary keywords
+3.2×
Lead form submissions
03

Skills & tools

Core expertise

Technical SEO95%
WordPress / Elementor92%
On-Page Optimization90%
Google Search Console88%
Core Web Vitals / Speed85%
GA4 & Analytics82%

Tools I use daily

Screaming Frog
Ahrefs / SEMrush
Google Search Console
Google Analytics 4
Yoast SEO
RankMath
Elementor Pro
WP Rocket / Cache
PageSpeed Insights
Looker Studio
Schema Pro
SurferSEO
04

Certifications

GOOGLE ADS CERTIFIED
Google Ads Search Certification
Google · SkillShop
Valid · Dec 2025 – Dec 2026
Shan Babar
has successfully completed
Google Ads Search Certification
Issued by Google via SkillShop
✓ Valid Dec 2025 – Dec 2026
Verify Credential →
GOOGLE ADS CERTIFIED
Google Ads Display Certification
Google · SkillShop
Valid · Dec 2025 – Dec 2026
Shan Babar
has successfully completed
Google Ads Display Certification
Issued by Google via SkillShop
✓ Valid Dec 2025 – Dec 2026
Verify Credential →
✅
ID Verified Freelancer
Upwork · Active
🎓
Associate's Degree — Mass Communication
Virtual University of Pakistan · 2020–2023

Let's fix your
rankings.

Send me your website URL and I'll personally identify the top 3 SEO issues holding you back — for free, before we work together. No pitch, no pressure.

Location Islamabad, Pakistan (UTC+5)
Availability 30+ hrs/week · Open to contract
Languages English (Fluent) · Urdu (Native)
Rate From $15/hr · Fixed price available
Upwork View Upwork Profile →